The Challenge

Evan Alexander Grooming, the company behind the popular Black Men's Beard YouTube channel, drives significant traffic from its 179,000+ subscribers: men eager to improve their grooming routines. However, these visitors often get lost on the brand’s online store, unsure which products are right for them or how specific items will help them achieve their grooming goals. In a competitive market, the founders also want to position the brand as the go-to authority in men’s grooming.

What have they considered?

Vanilla chatbots would dilute their trust

Long product pages are often skimmed

1:1 consultations aren’t scalable

Gigit.ai’s setup

We analyzed EAG’s YouTube channel, blog content, brand guides, and reputable medical journals to build a custom AI grooming assistant tailored to their tone, values, and customer base.

We then embedded UI components that fit natively within EAG’s Shopify theme, enabling real-time personalization throughout the shopping journey.

What did we do exactly:

Smart menu helps users navigate while collecting data on their goals to segment them into personas

Dynamic collections surface best-fit products

Personalized highlights make the PDP more relevant based on user goals and local weather

Embedded Q&A anticipates user doubts and provides guidance until they checkout

A/B test results:

2.09x Conversion rate Upilft

+2.07x Revenue per visitor (RPV) uplift

Learnings & Takeaway:

Men have diverse grooming goals and varying levels of skincare knowledge, which makes personalizing the online shopping experience crucial. To drive conversions, it's essential to speak a language that resonates with a user's emotions and goals throughout their journey. This requires inferring their specific needs and context by engaging them thoughtfully at every touch point.