The Challenge

ProStylingTools is a professional beauty retailer offering professional hair tools at the lowest price guaranteed. But with hundreds of similar-looking products and constant spec updates, shoppers often felt unsure about what to choose, or whether the products were truly authentic.

Unlike in their offline store, where stylists offer tailored advice, the online experience lacked expert guidance. That's where Gigit.ai came in.

What are the requirements?

- Be helpful while being compliant

- Answer questions thoroughly that they no longer need to "ask a human"

- Provide assurance to customers

Gigit.ai's setup

We built an AI assistant that gathers real-time data across the 100+ brands that ProStylingTools is a distributor of. It factors in key technical details such as voltage compatibility, heat settings, and material differences, so shoppers receive guidance that's both accurate and practical.

What did we do exactly:

- Embedded Q&A within the PDP itself, we are able to answer any product-specific questions that a customer might have about the different options

- Suggested follow-ups After a customer's question is answered, we also suggest relevant follow-ups that guide them along in the buying journey and boost their confidence to add-to-cart

A/B test results:

+110% in Conversion rate Uplift

+127.9% Revenue per Visitor (RPV) uplift

Learnings & Takeaway

As a reseller, ProStylingTools can't rely on generic content found across the web. To stand out, they must offer expert-level guidance that builds trust and simplifies complex specs. By enriching product pages with dynamic, helpful content, they keep shoppers engaged, reducing the need to open multiple tabs or leave the site to research. When all questions are answered directly on the PDP, users stay focused and convert better.