The Challenge

Top Nutrition and Fitness offers a broad range of supplements and healthy snacks to support goals like weight loss, muscle gain, and increased energy. However, with such a large and diverse catalog, guiding first-time shoppers to the right products proved challenging. A traditional quiz wasn't feasible at this scale, leaving many visitors unsure which items best fit their goals or dietary needs.

Amid rising competition, Top Nutrition and Fitness also sought to differentiate by reimagining how they help customers navigate their extensive product selection, aiming to make conversions more profitable without spending more on ads.

What are the requirements?

- Be helpful while being FDA compliant

- Personalize while respecting privacy

- Uphold The Detox Market's brand values

Gigit.ai's setup

We built a health and wellness-focused knowledge repository that maps out different products to different health goals, while different supplements mean in terms of flavor profile, what different dietary restriction entails, while staying compliant.

Further, we also mapped out different personas to better guide the customers based on their goals.

What did we do exactly:

- Smart menu to understand what are the different users' hair goals and concerns

- Personalized highlights connect shampoo benefits to the user's hair goals and environment (e.g. weather)

- Embedded Q&A anticipates common doubts and delivers real-time, tailored answers right on the product page

A/B test results:

+13.94% in conversion rate

+18.63% uplift in revenue

Learnings & Takeaway

In the supplements space, a single product can appeal to very different audiences for different reasons; one shopper might choose a protein shake for weight loss while another sees it for muscle building, and a third for general wellness. For Top Nutrition and Fitness, which also serves an older demographic, it was critical to surface the right benefits for each user without overwhelming them. With a large, ever-expanding catalog and frequent product launches, manual tagging wasn't scalable. Gigit.ai helped the health and wellness retailer by automatically built for the successfully personalizing the shopping experience. We were able to dynamically adapt content based on each shopper's goals, preferences, and context, while remaining compliant. The result is a dynamic storefront that resonates with different users based on their personas.